The success of ‘Dad, Where are We Going?’ (WWG) in my opinion is attributed to the construction, or to be more exact, the reconstruction of fatherhood among the audience not only South Korean ones but also those in other Asian countries.
Tag: fatherhood
Scale the human touch in advertising
This should be a story of how brands and companies can balance the human and technology elements in not only their marketing strategies but also their R&D activities
Reality Shows – How TV industry negotiates with changes in contemporary masculinity. Part 1
Running Man may be the most successful reality-variety show of Korea in the global market until now but it is definitely not the first one of its kind. After the huge success of MBC’s Infinite Challenge, reality-variety shows have been a favoured specialty of Korean TV industry