People said: Our culture is now degraded and morality is completely in decay. With this psyche, it is understandable that Vietnamese gravitate towards other peoples as if they are lighthouses amid dark sea, hoping to find an elaborate guide on how to live.” (Dang Hoang Giang, 2015).
Category: Cultural observation
‘Descendants of the Sun’ and Vietnam War – an Unexpected Relation
Perhaps when starting the filming, the staff of ‘Descendants of the Sun’ (DOTS), the series mentioned directly in the post, did not expect the drama would stir up the public opinions in this way: bringing up to the public a war that the South Korean government is trying to keep secret.
Vietnam as a Japanophile
Perhaps as the notorious rigid hierarchical Japanese society which is characterised by humility, loyalty, common peace (at least at surface level) has been proved to be a good anchor for Japan to revive after disasters and misfortunes, it unintentionally fosters seeds of hope in Vietnamese society.
Hot Jobs In Vietnam
A few days ago I just came across a newspaper saying 17% of the pupils in Vietnam wanted to commit suicide according to a survey by the Ministry of Health (here is the link, in local language, sorry). Another article tells a story a father feels ashamed just because his kid got mark 9 while the rest of his class mark 10.
Understanding the new religious wave in Vietnam
As social and economic changes disrupt value systems, many traditional reflexes seem to have lost relevance. The absence of a coherent moral framework can be felt, leaving a sense of disorientation.
Scale the human touch in advertising
This should be a story of how brands and companies can balance the human and technology elements in not only their marketing strategies but also their R&D activities
Reality Shows – How TV industry negotiates with changes in contemporary masculinity. Part 1
Running Man may be the most successful reality-variety show of Korea in the global market until now but it is definitely not the first one of its kind. After the huge success of MBC’s Infinite Challenge, reality-variety shows have been a favoured specialty of Korean TV industry
Decoding hot girls: All about the Baby Look
Since the prominence of the first “hot girl” in 2005, there have been many changes in characteristics of “hot girls”, reflecting shifts in Vietnamese beauty standards and youth lifestyle.
Soviet style in Hanoi
Although Soviet Union was separated in 1991, its traces still remain in Vietnam, especially in Hanoi.
Subsidy era nostalgia
By reminiscing about the Subsidy era, Vietnamese show their resistance toward the present. The idealistic world of the old days is always depicted as a peaceful time when life was simple; virtue and high morality prevailed despite hardship to contrast with today’s corrupting and turbulent world.